White-label intake, on your own website
BriefBase sits on your website, in your branding, under your name. Your client is guided through a conversation shaped around your practice areas, and your team opens a structured brief. Your client never sees us.
No obligation. We are onboarding a small first cohort now.
The intake problem
Before any legal work begins, someone has to work out what actually happened, usually from a stressed client who does not know which details matter. Your fee earners lose the first hour or two of every enquiry to that.
48%
of law firms are unreachable by phone. The client who cannot get through does not call back.
Two in three adults have faced a legal issue in the last four years. For a great many of them the door was shut before anyone picked up. That is not a marketing problem, it happens at intake.
Sources: phone and email figures from the Clio Legal Trends Report 2024 (secret shopper survey of 500 firms). Legal help figure from the Legal Services Board and Law Society Individual Legal Needs Survey 2023.
How it works
A guided conversation that becomes a structured brief. Built around your firm, not bolted on top of it.
Your client tells their story in their own words, inside guardrails. If something needs a professional's judgement, it says so. It never gives legal advice.
Your practice areas and your own intake questions, built into the conversation from day one.
Your team opens a structured document, not a chat log. The same backbone every time, so nothing arrives half-finished.
Evenings, weekends and holidays. The enquiries that currently go unanswered, or to the firm down the road, arrive as briefs on Monday morning.
Most intake tools ask more than they need and lose the client halfway through. BriefBase asks only what a complete brief needs, and nothing more. If there is not enough to work with, your client gets honest guidance instead of a forced, half-finished brief, and you get a clear signal rather than a document nobody can act on.
What white-label actually means
This is not a directory you join, a platform you send your clients off to, or a panel where your enquiry gets auctioned to four other firms. It is your own front door, rebuilt, and everything that comes through it stays in your pipeline.
A brand-matched widget on your existing site. Your client starts where they already are, at the moment they were going to give up on the contact form.
Your logo, your colours, your tone of voice. Your client is talking to your firm from the first message to the last. They never see BriefBase.
Anyone who arrives through your site belongs to your pipeline and only yours. Nothing is pooled, resold, or put out to competing firms to bid on. The firm whose website the client visited is the firm that gets the work.
Into your CRM where it is supported, or straight to a secure inbox. Method agreed at setup, not forced on you.
What is coming in, when, and how much of it is worth pursuing. Measures agreed with you at setup.
Build, branding, integration and onboarding are ours to do. Your team gets a walkthrough, not a configuration job.
Every enquiry has value
If someone is not ready, or there is not enough for a complete brief, they leave with honest guidance and practical next steps rather than a dead end. You keep the relationship, and the goodwill that comes with it. And you support access to justice for someone who might otherwise have given up.
Built to improve
Every change goes through us first. We test it against real cases from your practice areas before it ever reaches a client, so the system gets better in a direction you can see and question. Not a black box quietly changing itself.
Compliance
Client data is the part of this your firm cannot afford to get wrong, so it is built for professional legal environments from the ground up and documented so your risk team can actually check it rather than take our word for it.
UK GDPR compliant infrastructure
ICO registered, ZC007475
Data processing agreements covering UK GDPR and international transfers
UK data residency on request
ISO 27001 and SOC 2 Type II certified platforms
Private cloud deployment availableIf your firm needs something more specific, whether that is a private cloud deployment, a closer look at how enquiry data is handled end to end, or your own DPA terms reviewed, we would rather work through it properly at the start than paper over it later. Talk to us
Success stories
I tried BriefBase as a tool to explore a real legal problem and found it genuinely impressive. It helped clarify the situation quickly, was easy to use, and felt thoughtfully designed.
Ian Creed
Contract Law
Before you pilot
It powers your client intake under your brand. People are guided in plain English, and what they share comes back to your team as a structured brief rather than a transcript.
Next steps
The pilot is the one to look at. It puts BriefBase live on your own website, in your own branding, with the setup on us and the exit clause in your favour.
Also available
Voice intake would put the same guided conversation on the end of a call. BriefBase takes the call, works the caller through the flow, and returns the same structured brief your team gets from the chat. We do not have one live yet, but it runs on the same foundation and is straightforward for us to build. If your clients reach you mostly by phone, tell us and we will show you what that would look like for your firm.
